First-party marketing attribution

Your marketing is losing the signal.
Make every outcome attributable.

Privacy changes, ad blockers and dying cookies mean Meta, Google and your own reports now see only a fraction of the sales, leads, bookings and calls your marketing creates. Attributable collects first-party data server-side, joins it to real outcomes from your store, CRM or phone, and feeds the truth back to the ad platforms.

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For ecommerce Lead generation Local service & trades B2B & SaaS Agencies
every click IDgclid, fbclid + more captured on arrival
outcome-truesales, leads and calls joined to the ad that earned them
one source of truthcampaign spend, customer journeys and outcomes joined
/ The problem

You are flying half blind.

Browser tracking is dying

Ad blockers, Safari and iOS quietly drop a large share of pixel events before they ever fire. The sale, lead or booking happens; the platform never hears about it.

The funnel does not join up

Whether you count orders, leads, calls or signups, the link from click to outcome falls through the cracks. Your reports undercount the winners, so budget drifts to the wrong channels.

Every platform grades itself

Meta, Google and your store each report a different answer. Without an independent first-party record, there is no reliable way to decide which channel actually earned the outcome.

/ How it works

Collect. Attribute. Feed it back.

01 / COLLECT

First-party, server-side

One lightweight snippet on your site sends events to your own first-party endpoint, past the blockers. Every visit arrives with its click IDs (gclid, fbclid and friends), campaign and source intact.

02 / ATTRIBUTE

Joined to real outcomes

Orders from your store, leads from your CRM, calls and form fills all flow in server-to-server and are matched to the sessions and ads that earned them. Not modelled, not guessed: your actual results, attributed.

03 / FEED BACK

Smarter bidding, cheaper results

Verified conversions are returned to Meta and Google with rich match signals. The algorithms finally optimise on truth, and your cost per sale or lead comes down.

/ What you get

The whole picture, joined up.

Live dashboard

Sessions, sources, campaigns and outcomes in one place, updating through the day. Know what your money did without logging into five platforms.

Click-ID capture

gclid, wbraid, gbraid, fbclid, msclkid, ttclid recorded on every landing, automatically tagged to the network that sent them.

Outcome sync

Orders, leads, bookings and calls stream in server-to-server from Shopify, WooCommerce, your CRM, forms and call tracking, deduplicated and warehouse-ready.

Your own warehouse

Every event lands in a governed BigQuery dataset that belongs to your account. Full SQL access. Leave any time and the data stays yours.

Platform feedback

Server-side conversions to Meta CAPI and Google, with match quality the browser pixel cannot reach on its own.

Humans on call

Built and run by the team behind 121 Group. When you want more than software, a managed service sits one email away.

/ Pricing

Simple tiers, month to month.

All prices in USD. Every tier starts with a 7-day free trial. No lock-in contract, cancel any time. Ad spend stays yours, paid straight to the platforms. Works whether you sell online, book jobs, or close deals.

Track
$295/mo
See what is really happening
  • First-party server-side tracking
  • Click-ID and campaign capture
  • Live traffic and source dashboard
  • 1 site, your own warehouse dataset
★ Most popular Attribute
$595/mo
Join spend to outcomes
  • Everything in Track
  • Outcome sync: store, CRM, calls and forms
  • Channel-level ROI: every result to its source
  • Meta + Google conversion feedback
Scale
$1,195/mo
Every lever, fully joined
  • Everything in Attribute
  • Offline and invoice outcome reconciliation
  • Multi-site, multi-brand
  • Priority implementation and support
  • Quarterly strategy session with our team
✦ Optional add-on

Done-for-you install & setup

Skip the DIY. Our team installs your tracking tag, wires your outcomes (store, CRM, calls and forms), connects the Meta and Google feedback, and verifies every event end-to-end, so you hand over access and your dashboard just works. Add to any plan.

$750one-time, per store
✦ Optional add-on

AI Analyst

Ask your data anything in plain English and get a written daily brief on what changed and where to move budget, grounded in your live attribution. Opt-in per workspace; an aggregated KPI summary (no customer data, no raw events) is sent to our AI provider to generate answers.

$99/mo, per workspace
Want it fully managed? 121 Group runs done-for-you growth programs from A$2,500/mo that include Attributable free. Talk to the agency →
/ Founding access

Be first in. 7 days free, then your tier.

We are onboarding founding customers now. Tell us where to point the engine and we will have your workspace live within 24 hours, with a full demo dashboard to explore the moment you sign up.